Laura Geller has partnered with Tengram Capital Partners (TCP), a Connecticut-based private equity firm. The investment will help fuel the beauty brand’s growth and expansion. Laura Geller is known for its baked eye and cheek colors, which are shown.

“In addition to her long-standing reputation in the industry, we have tremendous respect for what Laura has been able to accomplish with the Laura Geller brand, which has had tremendous success through its key retail partnerships with QVC and ULTA,” said Richard Gersten, partner, TCP. TCP’s principals have significant consumer expertise and focus on certain segments, including apparel, accessories, sporting goods, home furnishings and health and beauty.

Laura Geller, the company’s founder and CEO, commented: “The Laura Geller Beauty brand has always positioned itself as a premium color cosmetics collection that fits into every woman’s lifestyle, regardless of where she lives, what she does or what she wears. Our partnership with TCP will accelerate my dream of delivering innovative, relatable and meaningful products to more women domestically and abroad.”